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Transitioning to a new market presents unique challenges, which is why Kosy Office recognized the need to transform their customer communication approach and the presentation of their product on their website.
The website redesign for the virtual coworking startup Kosy Office was undertaken with several key objectives in mind. Primarily, it was essential to pivot Kosy's appeal to a slightly different customer segment in response to the market shifts caused by the C-19 situation. We identified an opportunity to address a new need in the market. The focus shifted from merely serving "teams" to becoming a platform that unites coworkers in a virtual 3D office environment. This strategic change has been instrumental in enhancing the productivity of remote workers globally.
Amidst a strategic market shift, Kosy's evolution, complemented by enhancements to their website, we contributed to their acquisition by Kumospace for $10 Million USD in late 2023.
The redesign of Kosy Office's website significantly enhanced the company's appeal as an acquisition target. By transforming the user experience and effectively communicating their pivot to a 3D virtual office environment for remote workers, the website highlighted Kosy's innovative approach and market relevance. The clear, targeted messaging and intuitive design led to a 128% increase in demo schedules, showcasing strong user interest and engagement.
Acquired for $10M by industry giant
We repositioned Kosy Office by targeting remote workers with our innovative 3D virtual office environment, showcasing our scalability and platform enhancements. Our positive performance and growth metrics attracted interest, leading to the acquisition.
Demo Schedules ratio up by 128%
Optimized call-to-actions, an intuitive demo scheduling process, and targeted marketing campaigns highlighting the 3D virtual office benefits drove significant increases in demo schedules.
Enhanced Brand Perception
The website's visual design was refreshed, consistent branding was ensured, and high-quality content was published, reinforcing expertise and building trust with visitors.
"I cannot praise Peter’s contributions enough. His understanding of our objectives and his innovative approach were instrumental in the project's success. Peter's ability to align the website with our new market strategy, especially during the challenging times, was remarkable.
He not only helped in making the platform more user-friendly but also ensured it resonated with our new customer segment - the feedback from our users has been overwhelmingly positive. Peter's work has significantly boosted our productivity and market presence. His professionalism and creativity are assets to any project."
