Scaling a startup involves distinct challenges, which is why Oscilar decided to overhaul their website to become a pivotal growth tool. Our main objectives were to enhance conversion rates and simplify the accessibility of information, ensuring users could easily engage with their services.
The website revamp for the fraud and risk operation SaaS startup Oscilar was driven by several key objectives. Foremost among these was the imperative to increase the current conversion rate of Demo Requests. We conducted a thorough analysis to identify the critical factors affecting this metric and developed multiple solution versions. Through meticulous A/B testing, we successfully increased the Demo Request conversion rate from 1.2% to 3.7%, achieving an impressive growth of over 208%, effectively tripling the conversion rate. This substantial improvement underscores the effectiveness of our targeted strategies and the value of iterative testing in optimizing user engagement and conversion performance.
Transforming Oscilar's website into a dynamic growth tool shows the impact of strategic optimization. Prioritizing user-centric design and data-driven decisions greatly improved lead generation and conversion.
The website revamp led to a marked improvement in user engagement metrics. Average session duration increased by 35%, and the bounce rate decreased by 20%, indicating that users were more engaged and found the content relevant and useful. The enhanced user experience, combined with targeted content and strategic CTAs, resulted in a substantial increase in demo requests.
3x demo request ratio in 4 months
By implementing strategic website optimizations, including enhanced user experience, clear call-to-actions, and targeted content, Oscilar achieved a threefold increase in demo requests within just four months. This significant improvement reflects our successful efforts in driving user engagement and encouraging potential customers to take action.
Session duration increased by 35%
Through a user-centric redesign and performance enhancements, we increased the average session duration on Oscilar's website by 35%. This indicates that visitors are finding the content more engaging and relevant, leading to longer interactions and a deeper exploration of the services offered.
“Peter helped us gain confidence and created a solid foundation for us to present ourselves in the online world as well as rapidly increased the overall performance of our website. Cant recommend him enough.”
